User research
I conducted interviews at the Paris air show where industry professionals meet
THE CHALLENGE
Flightglobal is a brand with 100+ years of history publishing aviation news and collecting industry data. As part of a digital transformation, it needed to innovate. The brief was to research the needs of all players in the aviation industry and address them by creating a new product which met revenue targets.
MY ROLE
Research & UX Manager
THE PROCESS
In-depth customer interviews at Paris Air Show and remote research
Personas and customer workflow diagrams
Working with design agency and product team on new concepts and prototype
Rapid usability testing and iteration
Supporting development team with build and marketing team with launch
Workshopping ideas for product features with design agency Method
OUTCOMES
Insights from user research revealed that customers were linking news and data from separate products together in their workflows. We created new concepts to make this process more efficient resulting in the FG Dashboard. The product was successfully launched as a paid subscription service, serving 4,500 active users in 550 aviation companies and achieving multimillion pound revenue.
TESTIMONIALS
“The rounds of user interviews which Jess organised and ran in conjunction with our external design team were invaluable during the Flightglobal Dashboard development process. Jess has an ability to always extract the maximum amount of insight from each user interview.”
Mark Evans, Product Manager
”Jess’s valuable input didn’t stop when the product was built but continued right through to the go-to-market strategy. A great ambassador for our customer’s voice.”
Lawrence Mitchell, Marketing Director